Marketing foundation

NAME

UNIVERSITY

COURSE

LECTURER

DATE

MARKET FOUNDATION

COURSE WORK PART ONE

Starbucks is the largest company dealing with processing and marketing of coffee products in the world . The Company currently operates in 49 countries although it is based in the United States with 11 , 000 stores located here . The company basically deals with selling of hot and cold drinks , coffee beans , brewed coffee , espresso-based coffee and it also markets some films , books and snacks . Most of the products that the Company markets are either seasonal or they

are differentiated by the locality of the store . Starbucks has faced some drawbacks in its marketing exercise which include fair trade policies , environmental impacts , poor labour relations , some people argue that it has put in place anti-competitive practices and it has also been accused of supporting the Israel military . These factors have greatly affected the marketing strategies of the company due to the negative reputation that the company gets from the public

Marketing is the most important activity in Starbucks because it directly affects the profitability and the sales of the Company Starbucks has dedicated a certain number of staff and department to deal with the marketing of its products . It is important to note that the marketing department of Starbucks cannot carry out its operations in isolation from the other departments in the Company and therefore the Company has developed a marketing strategy that incorporates all the departments in the Company . Other departments are also dependant on the marketing department of the...