Paper Topic:

Marketing

p MARKETING

2007

INTRODUCTION

As we are passing through the modern times , the variety of goods available for sale in any cities has reached levels never seen before Within three decades , the domestic trade has expanded manifold . Many experts are placing greater emphasis on trade liberalization , expansion of markets , economic stability , advances in communication and efficient transportation methods , thus allowing consumers to be exposed to a wider arrange of goods

This research is focused on the study of mineral water and one of popular approach has been concentrated on

the effect of the judgment of marketing research . Research has shown the perceptions of sale of a product are influenced by factors such as economic development , market stability and cultural similarity in the specific area

The objective of this study is therefore to investigate the linkage between views of consumers with views of products and therefore , the research under the investigation here is to determine how customers evaluate products

CONCEPT OF MARKETING RESEARCH-Dinner Party

Marketing research is the systematic gathering , recording and analyzing of data about problems related to the marketing of goods and services The rate of change in information would depend on the specific product and customer segment with which we are dealing . We would need continuous and extensive market research to find out what designs , colors and prices will appeal to this market segment . Customer tastes , habits values , attitudes , or dealing in a product which is not that susceptible to environmental influences , we need marketing research to improve and be at least one step ahead of our competitors

MARKETING RESEARCH- APPROACH

The basic purpose of marketing research is to facilitate the decision-making process . A manager has before him a number of alternative solutions to choose from in response to every marketing problem and situation . In the absence of market information he may make the choice on the basis of his hunch . By doing so the manager is taking a big risk because he has no concrete evidence to evaluate this alternative in comparison with others or to assess its possible outcome With the help of information provided by marketing research the manager can reduce the number of alternate choices to one , two or three and the possible outcome of each choice is also known . Thus the decision-making process becomes a little easier

The second purpose of marketing research is that it helps to reduce the risk associated with the process of decision-making . The risk arises because of two types of uncertainties

uncertainty about the expected outcome of the decision , and uncertainty about the future . Uncertainty about the expected outcome of the decisions will always remain no matter how much information we may have collected to base our decision on hard facts . Unforeseen factors have the uncanny ability of upsetting even the most stable apple cart Despite best research effort the outcome can still be unpredictable The risk also arises because of uncertainty of what will happen in the future , the way the customers or distributors would behave , the manner...

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