Marketing

When a new product comes onto the market , there are soon many companies selling it . By the time the market matures , there are usually very few companies left . Large sales volume leads to economies of scale which result in lower unit costs and reduced prices , driving competitors out of the market . This often allows the few remaining companies to exert more control over the prices they pay for raw materials and the prices that the consumers pay for finished products , thus increasing profits over the long run

Large size also allows for

detailed planning and sophisticated marketing research . But complex planning will not work if government bureaucrats consumers , activists or even shareholders are able to question too many of management 's decisions . Among the best ways for management to protect its autonomy are to generate the capital it needs internally (only borrowers have to listen to others ' ideas about how to run their business ) and to self-regulate or participate in trade organizations which develop "codes of ethics " in order to avoid "external interference

Ensuring profitability involves setting aside several per cent of profits for marketing expenses , including distribution and product sales . Selling does not take place passively for products like baby foods because each consumer is involved for a short time and the proportion of consumers who are new to the market is high . However , the consumer advertising we are all familiar with is only a small proportion of what is involved in product promotion . A major component is "cooperation " with the health professions

So , for creating promotional plan at first we discuss IMC plan , our main goal in our promotion strategy . The Promotional Mix is made up from the four

's

Product- what the customers want to buy

Price- this must be one that the customer thinks is good value for money

Promotion- this is to make potential customers aware of the products existence

Place- this must be positioned conveniently for the customer to buy the product

If Strobe leisure get the four

's correct then they will be successful as it will be easy for them to attract customers

SEW needs to advertise for four main reasons

To make customers aware of new products

To remind customers about existing products

To persuade customers to switch from rival products

To improve the image of the business

The ultimate aim of these points is to sell more products

The places SEW will advertise from depends on three things

Their target audience

The size of their market

The size of their advertising budget

Forms of Advertising and their advantages and disadvantages

Type Advantages Disadvantages

Television Can reach millions of people all over the world Very expensive

Radio Cheaper than T .V , can be used to reach certain listeners Sound only , smaller audiences

Newspapers /Magazines A lot of information is known about the readers Often not in color , are static and silent

Posters /Billboard High visual impact for a long time and will be seen by a lot of different...