Marketing

Marketing

Introduction

Murphy 's stationery is a medium sized company located in Liverpool which mostly deals with the production as well as selling of a wide range of stationeries . The company 's products include pens , pencils , papers envelopes as well as other varied custom designed stationery meant to fit ones particular communication needs . The stationery company markets its products both locally as well as internationally . The business clients attached to Murphy 's stationary include offices , homes institutions as well as other distribution companies which export stationeries for sale in other

countries

This stationary company has however been faced with a reduction in its share of the market which is indeed likely to lead the stationery company to bankruptcy in the next three years if the necessary actions of rescue are not effected . The stationery has been loosing customers frequently including even the local as well as neighbouring clients . The company has also been faced with difficulties in attracting as well as retaining new customers

The company has therefore reacted on these issues by appointing a new board of directors to oversee the difficulties that have led to the company 's significant reduction in its market share as well as designing new and effective market strategies that may help the stationery company to regain its market share . Being one of the newly appointed Murphy 's stationery board of directors with several years of experience as well as professional education in marketing , I have offered my self to guide the newly appointed...