Paper Topic:
Marketing
Multi-cup coffee maker Jerome Padilla Student Number 127634 Western Governor 's University Term MKT1 3 .18 .1 .5-06-15 Mentor Wendy Alafua February 24 , 2009 Note : Changes and new text is underlined Executive summary This term report will emphasize on the launch of a new product that is the multi-cup coffee machine . The parent company is an electronic company . The basic aim behind the launch of the product is to expand the territories of the company into a completely new market . This company has already established itself in
the market , but is venturing into small appliances for the first time
The product that has been chosen is of high quality and is made with great attention to style and elegance . It has all the required features that we feel can attract the consumers . The basic purpose of the report is to identify a sound marketing strategy for the multi-cup coffee maker . The marketing strategy will be covering all aspects of marketing and will be concentrating on the promotion of the new product . The marketing plan would initially be spread over a three year term
This product was chosen because the company saw potential in it as well as a gap in the current market . In to fill this gap in the demand and to fulfill the needs of the consumers , the company has come up with this idea
Introduction
The small appliance market has fierce competition . With new products coming every week , this technologically advanced segment of the market...
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