Marketing

Marketing

EXECUTIVE SUMMARY

Providing electrical equipment for the locals has been a major concern for the government and hence it has developed and launched many such ventures that manufacture accessories . To make things even better here is an effective marketing plan for the organization named Sears Craftsman a private firm that has recently started manufacturer firm which has different type of machines for gardening purposes . In to make better use of the marketing techniques and resources that the firm holds , and in to generate a larger number of audience it is

br necessary to develop and deploy an effective marketing plan . This document highlights the potential customers of the place , how to position the product in a place where competition for land mowers is high , the pricing strategy , the SWOT analysis and the budgeting techniques that might be feasible for the product (Levinson , 2007 . How Sears Craftsman can improve its product . The basic concepts of a marketing strategy and which areas should be given importance are briefly highlighted in this plan . The document also highlights the customer segmentation and marketing techniques that can be utilized in to make the product more competitive and long lasting

SITUATIONAL ANALYSIS

The current situation of the gardening market is that it has been flooded with products to be specific . The industry is in a period of boom and is expected to go further high . This is the result of the awareness about greenery that has been built up by environment friendly organizations in the past (Healey , 2008 . The company Sears Craftsman has been operating in the field of gardening for a period of fifteen years and has many successful products . Its latest success in the category of land mowers was a manual land mower which got famous due to its small size and light weight (Feinberg , Kinnear Taylor , 2007 . The company has major technological advantage in the field of gardening and electronic equipment due to its huge investments in this field recently The company believes that the combination of technology with gardening is the best that any one can offer currently . Sears Craftsman has combined both to bring out the best Professional Mower that is available in the market (Kerin , Hartley Rudelius , 2008 . It has been decided that the company would focus on local retailers and super stores more than any other medium of selling . Currently they are also offering a call and purchase facility in to promote the product

SWOT ANALYSIS

Strengths

Professional Electronic Mower

Latest technology

Detachable body parts easy to carry

Assembling very easy

Can be carried any where small in size after detached

Weaknesses

Has a high competition

A little late to reach the market

Some what difficult to operate

High Electricity consumption

Opportunities

Can be improved in efficiency and effectiveness

Alteration in the design can be made

Easy to operate manually

Threats

The price of competitors is lower

Rapid changes in technology

Manual Lawn mowers

OBJECTIVES AND STRATEGY

The sole objective of the product is to...