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Paper Topic:

Marketing and communication plan for Singapore Airlines

Marketing and communication plan for Singapore Airlines

Executive summery

These marketing and communication plan will seek to plan and analyze the plans for Singapore Airlines Company in the Singapore Aviation market Singapore Airlines is among the leading airline in Singapore with high marketing techniques that make it possible to compete with other major Airlines

Singapore Airlines has formed one of the significant travel industries in the Singapore state as well as the whole part of the Asian region . It is iconic product in the service industry of travel and tourism . The

br firm has been renowned as one of the long serving company that had unbroken records persistently and consistently for several years . The Singapore airlines as therefore set a competitive business for sometimes and this was reflected from its substantially huge profits that it has been deriving from its operations . As business profitability is derived from its customers , the firm had built itself a core reputation hence making itself a trendsetter as well as industry competitor . The Singapore airlines firm has therefore been a good competitor in the travel industry , and this made it thus enjoy the fruits of competitive advantages over its competitors . like any other business organization the firm had a reason to cherish . This reputable situation is attributed to several reasons which saw the firm rise to the top competitors

Background history (David , 2004 ,


The Singapore airline is traced back in the year 1947 . It was established in 1947 as Malaysian airlines through the joint...

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