Marketing analysis of Nike

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Marketing Analysis of Nike

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Nike

Nike is one of the famous franchises in the world that sells sportswear for all ages . But is mostly famous for their athlete shoes and apparel and Nike is also one of the major manufacturers of sport equipment as well . The slogan for Nike is Just Do It . Nike was founded in January 1962 in Oregon , United States by Philip Knight and Bill Bowerman . The company first worked as a shoe distributor for the

br Japanese shoemaker Onitsuka Tiger . The company was originally known as Blue Ribbon Sports but it officially changed its name to `Nike ' in 1978 The company has taken the name of Nike from the Greek goddess of victory . By 1966 Blue Ribbon Sports had grown very quickly and they opened their very first retail outlet in Santa Monica , California on the Pico Boulevard . By the end of 1971 the relationship between the Blue Ribbon Sports and the Japanese shoe maker was coming to an end and Blue Ribbon Sports decided to create its own footwear line , which now would carry the newly symbol of the swoosh . The first show that ever carried the design of swoosh was a football shoe called `Nike

In 1980 the company had a 50 market share only in the United States shoe market and then the company decided to go public and it did by the end of that 1980 's December . Through the 80 's Nike decided to expand its product line so that the line would include many other sports like tennis , golf , baseball , cricket , badminton etc . all over the world (Nike- The Official Site

Nike has somewhere around 700 or more retail outlets spread all over the world , and has approximately 45 offices only outside the United States And it employs 30 ,000 people all over the world . Nike had a revenue excess of 16 billion in 2007 . Nike 's factories are mostly located in Asian countries like Pakistan , India , Malaysia , China , Indonesia Philippines , Taiwan , Vietnam and Thailand

Mission Statement

The mission statement can be defined as a broadly stated definition of the company 's basic business scope and operations , which distinguishes it from similar types of companies within the industry . The content of the mission statement mostly directed at the market of the company and its customers , it also identifies the desired goals and objectives of the company . There are some statements which describe the company 's characteristics such as the corporate value of the company , the quality of the product , location of the company 's outlets and facilities and sometimes the statement also identifies the company 's attitude towards its employees and workers . And the mission statement also shows the company 's philosophy along with the company 's goals and objectives . It is due to the mission statement that the employees , customers , suppliers and stockholders known about the stated goals and objectives and the aim of the company (Cravens , 2000

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