Marketing Toolbox/ Marketing Puzzle

Running Head : Marketing Toolbox / Marketing Puzzle

Title : Marketing Toolbox / Marketing Puzzle

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Abstract

Under the prevailing advances in marketing of goods and services , firms that have a strategic approach will reap maximum benefits and rewards as compared to those that do not . The prevailing economic crises worldwide have called for marketing firms to review how the segment consumers , target markets , add value , effect distribution channels , deploy pricing strategies , implement marketing communication segment product and decide product sales strategies , recognize consumer behavior

and influences on consumer behavior , carry out market analysis implement market research findings , set up health competition whether direct or indirect

Table of contents

Table of contents .3

Introduction .4

Strategic marketing .5

Conclusion .7

References .8

Appendices .9

Introduction

A successful strategic marketing process is one that understands the consumer 's satisfaction and by scanning their needs through regular surveys and other customer relationship processed as shown in Appendix VI . This scanning process will guide the market target and define what adds value to the customer , organization and the other stakeholders (Ansoff , 1965 .Once the value has been defined , the strategic market process will distribute the products and services to the consumers by use of integrated methods to optimize costs and ensure efficiency and timeliness . There are various pricing strategies that may be adopted by the marketing plan but these will all depend on the cost of production and efficiencies of operations that follow (Porter 1980 . This process can be approached as shown in...