Marketing Strategies

Sainsbury Supermarket and ASDA Supermarket Marketing Strategy

Name

Course

Instructor 's Name

3rd May2010

Introduction

Organisations are formed and run in a certain way that it maximises on minimal resources that are available . An example of such business is supermarkets that usually stock an array of products and also they offer services based on consumer requirements . In the United Kingdom , four major supermarkets have market share of 70 , which are Sainsbury , Tesco ASDA and Morrisons (Pederson , 2008 . Thus , the aim of this is to analyse Sainsbury Supermarket and

ASDA Supermarket utilising four approaches , which are SWOT analysis , PESTEL analysis , 4Ps analysis , and Five Porters Analysis

Sainsbury Supermarkets

Sainsbury is a UK food retailer that doubles up its activities in financial services . Some of the companies that make up Sainsbury include Jacksons Stores , Sainsbury 's Local and Sainsbury 's Supermarket to name some . The reasons of the organisation to diversify into convenience stores is analysed in the Porters 5 forces analysis . However , their main aim to serve consumers well translating in value for shareholders Moreover , the organisation champion employees requirements and they have provided an environment in which employees are rewarded while they are provided with opportunities to develop their careers . Additionally , the organisation policy is to champion cordial relationships with suppliers recognise mutual benefit , and fair treatment among the suppliers , and have appropriate social corporate framework

SWOT Analysis

Strengths

Has local shops

Among the leading supermarket located in UK

Provide nector cards for their customers

Perceived to be providing...