Marketing SWOT

SWOT Analysis : International Chip Vendors Inc

Introduction

The SWOT Analyses is a tool for decision-making processes . It stands for Strengths , Weaknesses , Opportunities and Threats . Strengths and weaknesses focus more on the internal environment of a company and the opportunities and threats on the external environment . It gives the decision makers a good framework for reviewing strategy , position and direction of a company or business proposition . In this case the SWOT Analysis will be used to get a more detailed overview of all parts of ICV and its business environment

SWOT

ANALYSIS

Strengths

International operation : International Chip Vendors Inc is one of the globally well-known companies in flavored potato chip gourmet treats and has a large operation and network in the international level

Market leader : Over the years International Chip Vendors Inc as being a market leader and one of the most important and largest producers has changed and expanded into a wide range of business sectors

Direct customer : relationship International Chip Vendors Inc created the philosophy of being closer to customers to perform its strategy and increase their customer 's database

The ability to diversify through international expansion

International Chip Vendors Inc has a very good international service International Chip Vendors Inc with its international operations provided for customers and international toll-free numbers to contact the customer service makes it easier for their clients to get the best services and support

Very good storage management

Highly regulated credit policy , hence able to manage cash flow better Weaknesses

Waits for competitors...