Rate this paper
  • Currently rating
  • 1
  • 2
  • 3
  • 4
  • 5
4.67 / 3
Paper Topic:

Marketing Research

Hong Kong-Fast food franchise opportunities

Fast food culture is not new to the Hong Kong . Hong Kong was known to be the business region and transit place since the early 60 's . There was a huge demand for food outlets as Hong Kong used to the administrative capital of the region and people used to return every day to their respective destinations after every work schedule . The advent of the fast food chains like Mc Donald 's into Hong Kong has opened new business opportunities as the global giant has introduced innovative service

br aspects . A fast food chain has to look into various factors before venturing in a new region

The important factors which can influence the business potential of a food chain are the location the company chooses , the type of clientele the business proportions of the industry in the region , the competitors information , the market share of the competitors , the average number of customers visiting a food outlet , the potential demand for the current menu offered by the current company , the diversity of the people , the management practice adopted , the resources to ably standardize the operational excellence are to be the important objectives to concentrate

The location has a specific significance we need to know the density of the population in a location to estimate the demand for the food outlet The areas like the downtown , tourists spots , the business centers , the prime office premises can be major locations where crowd may gather

The type of clientele : A western fast food chain has specific menu and particularly caters to the working professionals and youth who are more inclined to have a quick bite and demand quick service

The business proportions : A company has to estimate the business potential of the sector in to estimate the market potential for the business growth for a possible sustainable business growth

The competitors ' information : The competitors ' information provides important factors like the peers who already made the mark and their success rate in establishing their business . The potential company will have a chance to study on the methods on which the competitors survived The markets share each of the competitors sharing among themselves . The potential can distinguish the potential yet to be tapped and can locate the ways and means to pull out the customers from the competitors market share

The average number of customers visiting a food outlet : A recent survey done by AC Nelson projects that Hong Kong has the highest number of fast centre visits in the world which can an encouraging factor to venture into the dragon land

The potential demand for the current menu offered by the current company : Is western menu or the Subway menu familiar to the region ? Are they any other native delicacies which are in demand at par with the fast foods ? The information on these factors can be obtained by the competitors ' analysis . The senior players like the McDonalds , the KFC can be looked in to know the most fasting moving...

Not the Essay You're looking for? Get a custom essay (only for $12.99)