Marketing Research

Running Head : Kudler Fine Foods

Kudler Fine Foods

Customer Inserts His /her Name

University Name

Kudler fine food came into existence when owner Kathy became fed-up of shopping for food items that were fresh and provided for the health of her and her family . She founded Kudler foods with an idea to provide the customers with something unique while still being as fresh in the use of ingredients and delivering the highest quality food items that would be the choice of just about everyone

Kathy 's products of Kudler fine

foods became an instant hit with its customers as they provided not only convenience of getting healthy food freshly cooked but also provide them with affordability . Kudler fine foods want to expand into other markets and earn more revenue providing more to their customers and not only satisfying them but also delighting them . The plan to expand the business for kudler fine foods is to start a catering service parallel to the existing line of products

A market survey has been conducted into the market and though the results are vague , it may not be suitable to further conduct such surveys as the meaning of these will change and the customer perception of these surveys may change their responses (Kotler , 2003

The marketing strategy that kudler fine foods are implementing is the mere availability of quality foods to the consumers , they conduct small surveys and on the basis of the results taken out from these surveys they aim their products...