Marketing Research(Kudler Fine Foods Virtual Organization)

Marketing Research (Kudler Fine Foods Virtual Organization

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August 14th , 2010

Table of contents

Introduction

Company Overview

Domains for marketing research

Significance of marketing research

Conducting marketing research

Competitive intelligence and analysis

Conclusion

Marketing Research (Kudler Fine Foods Virtual Organization

Introduction

Kudler Fine Foods , a gourmet grocery store has been significantly growing in the past few years and the aim of the company is to further expand its operations by

bringing in improvements in its operations . The company primarily aims to bring improvement in the services it provides to its customers in order to attain their higher sales by increasing customer purchase cycles . However , to come up with a good marketing strategy , Kudler Fine Foods must focus on marketing research since it is extremely important for the company as it can greatly help the company in achieving its targets . Other tactics such as competitive intelligence and analysis are important for Kudler Fine Foods to further develop the company

Company Overview

Kudler Fine Foods mainly operates in three locations in San Diego and it is based on Southern California . The gourmet store targets primarily the upscale customers who wish to make all the purchases in one go and at the same outlet . Kathy Kudler founded Kudler Fine Foods because she was of the opinion that travelling outside the town only to purchase the ingredients used in foods is tiring . Therefore , to crater to this problem , Kathy introduced the...