Marketing Project

Running Head : Fanfare

FanFare Inc . Marketing Strategy

[Name]

[School]

In partial fulfillment of the requirements for [subject]

[Professor]

[Date]

ABSTRACT

Nowadays , the management must not disregard marketing strategies even if these companies are already established . Continuous improvement and product innovation is necessary to catch up with the new technology and customer requirements . This would show the different marketing strategies that Fanfare Inc . could do in to improve their sales and Marketing Performance

Purpose of the Project

The main purpose of this is to provide information

regarding the marketing strategies that the company could implement to increase their market share and sales . The strategies include the improvement of product knowledge of the sales force , product awareness of customers innovation and the product 's sales channels

Summary

There are several marketing considerations that the firm needs to see to improve its marketing performance . Advertising is crucial in the promotion of the products of a manufacturer . In the discussion , the several advertising alternatives that were discussed were the use of trade shows , consumer advertising , and advertising placements in magazines and circulation in the industries that use mini-fans

Sales Organization is also an issue for consideration in the development of marketing plan . This would be discussed in detail in the latter part of the . Other marketing considerations that would be used in the report are , the use of the internet as a sales tool , and the gathering of information or research in the industry and its customers

Several technical concerns in the company were also raised . Product innovations , systems production set-up , the flexible production and Quality Control needs to be addressed . The marketing department had been assigned to determine the necessary steps that the company must do in to address the issues that were reported by the clients . Each of these technical concerns are important in addressing the customer needs and preferences

Background

Fanfare manufactures and engineers small electric fans that are used for heating and cooling units . These small electric fans are incorporated in automobiles , appliances , and electric equipment . Fanfare had been in the industry for over 40 years . Fanfare shares only 21 mini-fan category market , 32 is shared by Air Circ Inc . and 25 is shared by M .T . Mind and Sons . The other remaining percentage of the pie is shared by small suppliers in the industry . The company has 21 Regional Sales Managers and each is responsible for the sales development and service in a defined geographical territory . The divisions of Regional Sales Managers are as follows : 12 in the United States , 5 in Europe and 4 in Asia

SWOT Analysis

The SWOT Analysis can be used as a tool to analyze the industry and the firm . In to have a successful marketing plan and sure a better performance , the marketing department must invest on its Strengths and Opportunities and make some adjustments on its Opportunities and Threats . This part of the discusses the Strengths , Weaknesses Opportunities and Threats of the company

Strengths

The...