Marketing Practitioner Project

[Marketing Practitioner Project]

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[Course Title]

[University]

[Instructor Name]

[Date]

Marketing Practitioner Project

An interview was conducted with the Brand Manager of Dove , which is a product of Unilever - one of the largest FMCG Company of the world . The interview was in-depth in which several questions were asked , and are explained below

Company Description - Unilever is a multinational company that deals in the fast moving consumer goods that are used by the customers on daily basis . The company operates in all the continents and more than 100

br countries all over the world . The sales in almost all the countries are high since it does not face a tough competition from other companies

Products Offered - Unilever offers a wide range of products that come under the categories of Food , Home care , Personal care , Nutrition , and Health /hygiene . Some of the products , for instance , are Surf , Dove , Rin and Knorr (Unilever , 2010

Target Markets - The products are targeted towards all the three social classes - upper , middle , and lower , since there are several different products within a product line meant for all these three categories Moreover , households are targeted rather than industrial side , since the products are of daily use by both the male and female , who include children , adults , aged , and housewives

Customer Profiles - The customers that often come to purchase the products from retail stores are housewives who usually shop and have to take care of all these necessary products , which are used in cooking eating , drinking , housecleaning , washing , and for...