Marketing Power Point Presentation

Marketing PowerPoint Presentation It 's Popcorn Time The current situation of the company The target market The Current Offerings of IPF Popcorn : Butter , cheese , caramel and flavored Pretzels : Coated with sweet and savory flavors Cookies Patented process that allows finer confectionary to stick These are coated with sweet and savory flavor There is a subcontract with a local bakery to produce cookies IPT Current Plans Contract with Amish Foods Manufacturer For Shoofly Pie Horehound candy Jams Jellies Objective to increase local sales p

Current Potential of Popcorn Americans consumer 17 billion quarts of popcorn annually 70 percent of the popcorn is eaten in homes Popcorn is eaten most during autumn and its consumption continues during winter ( The Popcorn Board 2003 Target Market for IPT Age groups Young Adults Middle age adults Income levels Lower middle-class Upper class Consumers Individuals Businesses Marketing Strategy for IPT Product Plain , buttered , cheese and caramel popcorn Flavored popcorn Cookies Dutch treats Prices 2 gallon tin of popcorn priced at 22 .50 Dutch treats to be priced low to ensure quick penetration ( Smith . Paul 2004

Distribution Marketing outside Philadelphia Distribution through florist Selling through internet sites like Amazon . Com Promotion Use of TV cable Internet marketing through website , banners and e-mails

References Smith . Paul (2004 ) Marketing Communications , Kogan Page The Popcorn Board (2003 ) Encyclopedia Popcornica : Popcorn Industry Fact Sheet . Retrieved on February 7th 2007

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