Paper Topic:

Marketing Plan

FULL ACCESS ' - Adult Internet Prepaid Card

I . The Challenge ? page

The Challenge of Full Access ' is to properly market the adult internet prepaid card to the proper audience

It is a well-known fact that there is a growing internet adult industry This stems from the fact that more and more people are getting better access to the Internet . From the previously slow and time-consuming technology of dial-up modems , we currently have faster and better means of connecting to the Internet . Today , we have broadband and T1 cable Internet access which

provides for faster means of accessing information . This is complemented by a growing number of ways to access through this means as well . Through the advent of wireless technology or WiFi , the internet is being accessed through PDA 's , laptops and even through cellular phones . All these advances in technology has resulted in text , video and audio being accessed by the masses through the internet

The adult entertainment industry has benefited from these advances Today , pornographic materials in various forms can be easily accessed through the Internet . It is in this light that in marketing Full Access , the challenge is to utilize this broad market base of consumers . Today , both men and women are accessing adult material in their teens , middle years and even in their older years . Proper care must be given to market this new product to all these tiers

II . SWOT Analysis 2 pages

Strengths

The primary strength of this product is the pervasiveness of Internet use . As has been discussed , the Internet is available to the U .S market to almost every income bracket and demography . The Internet is being accessed in schools , at work and even in recreational areas such as coffee shops , malls and restaurants

In fact , according to the U .S . Census Bureau study on Computer Use and Internet Use in the United States (US Census Bureau , 2005 . A majority of the households in the United States have personal computers and internet access . In 2003 , 70 million households or 62 percent of all American households had one or more computers

This fact makes a product like Full Access ' very functional to every household with an adult audience

Weaknesses

The primary weakness of the product is that it is a new type of product in the market . There is still a need to foster familiarity with the system . As a new type of product which will increase cost to accessing adult entertainment , users of the product might opt for free adult entertainment readily available in the internet through downloading programs such as Limewire , Torrent Sites and other free web pages which can easily provide internet pornography

Opportunities

There is great opportunity in the adult industry as it is growing each year with more people using the internet to access different types of materials . As the case problem has revealed , 75 of users are men however , what is surprising is that 25 are woman and this is growing This fact taken to light with...

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