Marketing Plan

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CONTENTS

S . No . Topic Page No

1 Abstract 2

2 Introduction 3

3 Innovation Adoption Approaches 4

4 Innovation Approaches and Marketing Strategy 5

5 Key Groups for Flex-Fuel Plug-In Hybrid Car of Green Motors 7

6 Radical Innovation and Automobile Sector 8

7 Analysis of Macro-environment 9

8 Marketing Strategy 13

9 Branding Strategy 15

10 Pricing Strategy 18

11 Distribution Strategy 18

12 Toyota Prius Plug-In Hybrid - Integrated Marketing Communication 20

p 13 Conclusion 21

14 References 22

Abstract

Radical innovation due to advancement in technology has resulted in offering a new class hybrid product in automobile sector . It offers unique advantages to customer in terms of cost saving due to low maintenance and cheaper power cost and also benefits the environment with zero level carbon emission in the atmosphere . Firms need to focus on raising consumer awareness and influencing customer perception about the Hybrid vehicles role in future . In consideration of future growth hybrid vehicles are better alternative for carbon-fuel engine based traditional vehicles

Marketing Plan

Advancement in technologies has revolutionized the perspectives about the world . People are realizing the role of environmental friendly products and its importance in daily life . Radical innovation approach towards exploring new opportunities has resulted in expansion of business in diverse market segments . Specialization in automobile sector and advancement in engineering technology has resulted in new product offering that focus more on contemporary benefits to individuals and collaborative benefits to society . Hybrid vehicles , an innovative...