The Marketing Mix: Distribution (Place) Strategies

TESCO ENTERS U .S . GROCERY MARKET

Tesco Enters the U .S . Grocery Market : Distribution Strategies Tesco Enters the U .S . Grocery Market : Distribution Strategies

The Marketing mix includes factors such as Price , Placement , Product and Promotions . The combination of these 4 factors creates a successful product marketing strategy which can maximize a company 's investments in the product . Each of these factors works with respect to the other and if there are deficiencies in any one of the factors then the product is highly unlikely to attain its true potential

The

Placement of products is also referred to as the Distribution . When selecting any distribution channel , the factors which influence the selection are namely the Market factors , Producer factors and the Product factors . Depending on these factors the manufacturer will select the distribution channel along which he will get his product to his selected customers . With respect to Tesco , these will be discussed in the later portions of the

Tesco 's Introduction in the U .S . Grocery Market : Key Features

Tesco entered the United States Grocery Market in 2007 by opening outlets under the name of `Fresh and Easy ' in Glassell Park , Anaheim Arcadia , Hemet , West Covina and Upland which are locations across California (Los Angeles Times , 2007 . When selecting these venues , Tesco concentrated on making their stores accessible to the target market which is people who are willing to cut down on their grocery bills and are of the middle income class

They are also portraying themselves as...