Marketing Management

Running Head : General Electric SWOTT analysis

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General Electric Company

General Electric is an American multinational company headquartered in Fairfield , Connecticut . Commonly known as GE , the company is ranked as the largest company in the world . GE mostly deals with industrial technology , energy and finance among other related areas of operation Formed in 1892 as a result of a merger between Thomson-Houston and Edison General Electric , the company has expanded world wide

ever since and now employs over 323 ,000 employees . The following section is an analysis of the company SWOTT analysis

Strengths

Global recognition : This year , GE was ranked the largest company in the world by the Forbes magazine . Its brand is also the most recognized in the world (Hurbert , 2007 . These characteristics give it a competitive edge over other businesses as the company is likely to access more customers

Global strength and competitiveness : General Electric 's products are well known for their quality and the company gets numerous contracts from corporations as well as government agencies (GE , 2009 . Because of this , it has established a competitive position for itself beating other companies taking up the same activities . GE commercial services provide 40 percent of the company 's revenue with the company being the biggest lender in most countries except the US (Hurbert , 2007

Excellent Management : GE manages its operations in form of business units each playing a specific role in the company 's diverse...