Marketing Management Assignment

Table of Contents

TOC \o "1-2 " \u Table of Contents PAGEREF _Toc9 \h 1

Executive Summary PAGEREF _Toc0 \h 2

1 .0 Introduction PAGEREF _Toc1 \h 3

2 .0 General Evaluation of Marketing Strategy PAGEREF _Toc2 \h 4 (a ) Importance of Information PAGEREF _Toc3 \h 4 (b ) Marketing Strategy and the Overall Strategy PAGEREF _Toc4 \h 6 (c ) Incorporating Global Context into the Marketing Planning PAGEREF _Toc5 \h 6 (d ) E-business Strategies PAGEREF _Toc6 \h 7

3 .0 Marketing plan PAGEREF _Toc7 \h 8 (a ) Market Segmentation PAGEREF _Toc8 \h 8 (b

) Target Market PAGEREF _Toc9 \h 9 (c ) Product Differentiation and Position PAGEREF _Toc0 \h 10 (d ) Marketing Objectives PAGEREF _Toc1 \h 11 (e ) Marketing Mix PAGEREF _Toc2 \h 12 (f ) Cost of the Marketing Strategy PAGEREF _Toc3 \h 16

4 .0 Conclusion PAGEREF _Toc4 \h 17

Reference List PAGEREF _Toc5 \h 18

Executive Summary

A marketing strategy enables a company to identify and use its strengths and weaknesses to satisfy the needs of the market and achieve its marketing objectives . Samsung Electronics is one of the leading TV manufactures that has been able to use its marketing strategies and other strategies to achieve its status in the market all over the world The company has been developing and innovating TV designs and models that are in line with its mission and vision of converging the digital world . Its newest invention the LED 3D TV is one of its kind and has brought in a new dimension in the...