Marketing Hospitality

Summarize some of the key elements for the Ritz Carlton Hotel Chains Success

The Ritz-Carlton Hotel Company is a chain of luxury hotels around the world . They have proved their worth in the luxury hotel industry , with Ritz-Carlton receiving the top spot in the Business Travel News Hotel Survey for six consecutive years since 1999 (Eisen , 2006 . Their success primarily comes from their focus on customer satisfaction by providing their patrons with the highest standards of quality service

Ritz-Carlton has put focus on developing a wide chain of personalized hotels with

the main goal of realizing product dominance and high profits in the market . In to achieve this goal , the company has formulated a philosophy which has been heralded as the company 's gold standard ' in their operations (Columbia Business School , 1998 . The Ritz-Carlton credo states the company 's focus on giving their customers care and comfort , and this permeates into the hotel design and employee attitude . Ritz-Carlton hotels are created and designed with the credo in mind , providing customers with a full range of facilities

The company also focuses on their employee attitude , which is seen in the company motto of We are ladies and gentlemen serving ladies and gentlemen ' Employees are trained to be professional service providers and not servants . This allows the company to maintain their image of class and professionalism (Columbia Business School , 1998 . Management at Ritz-Carlton understands that the company culture must be instilled in the employees in to implement these values in...