Paper Topic:

Marketing in Global Environment

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MARKETING IN GLOBAL ENVIRONMENT

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3rd JULY , 2009

OUTLINE

Measurement of competitive advantage of a company is a very important assessment which helps companies to recognize their stand in the market Company 's competitive advantage normally refers to the level at which a company is in a position to succeed in its operations in comparison to other companies . When a company portrays cooperate excellence over a considerable length of time , it is said to have a

high excellence culture which is interpreted as high competitive advantage . Competitive advantage measurements are conducted in terms of dimensions that determine the level of company 's excellence culture . These dimensions include quality of services provided by employees , work life of employees as well as employment involvement

MARKETING IN GLOBAL ENVIRONMENT

Introduction

Competitive advantage of a company refers to the ability of a company to remain competitive in the market for a long time particularly in the future . In to determine a company 's competitive advantage , a series of measurements are conducted . It is through these measurements that a company realizes whether it is gaining or losing its competitive advantage . Assessment of cooperate excellence culture is one way through which company 's competitive advantage is measured . Companies experiencing a high excellence culture are found to enjoy high competitive advantage compared to those whose excellence culture is weak (Chase , 2000

Measurement of Company 's Competitive Advantage

The people found in a company constitute...

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