Paper Topic:

Marketing in Global Environment

Marketing in Global Environment

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Date : June 6 , 2009 .Introduction

The marketing concept focuses on meeting the needs as well as the expectations of the consumers . Global marketing involves the activities of marketing of a company 's goods as well as services in the foreign markets . Generally , global marketing is a comprehensive marketing process , which involves an organization in integrating its marketing operations in the various countries where it carries out its operations This research will make an analysis of the problems

encountered in planning . In addition to that an analysis will be made on the global marketing strategies

Planning problems

There are a number of planning challenges that business organizations encounter in their operations , either at the domestic level or at the international level . Some of these problems include lack of adequate information relating to the operations of the business organization . On the other hand , there are challenges relating to the contradicting planning techniques , and the dynamic nature of the business environment which demands that business organizations carry out regular planning activities which at times tend to be expensive . On the other hand considering the complex nature of the planning process , the efforts to address one aspect of the organization could lead to the creation of other problems in the organization (Jeannet and Hennessey , 2001 , pp 12-67

Global marketing strategies

A global marketing strategy can be described as that strategy , which enables a business organization to globalize most of its marketing operations...

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