Marketing Extra-Credit Assignment

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Marketing Extra-Credit Assignment

What is the difference between primary and secondary research ? Under what circumstances might the availability of secondary data make primary research unnecessary ? What are some major sources of secondary data

Primary Research

Primary research is about collecting the data that does not exist previously . There are various ways through which data for primary research can be gathered form questionnaires , telephonic interviews research subjects or experiments . It is an expensive kind of research

Secondary Research

Secondary research is

essential for most organizational researches . It refers to the data collected by someone other than the researcher conducting the current research (Uma Sekaran , 223 . Secondary research involves review , comparison and /or amalgamation of existing research Data for secondary research can be gathered from either internal or external sources . Major sources for secondary data collection are books periodicals , government publications , online databases , annual reports of organizations , statistical records , internet , published articles literatures , case studies (Cooper , R . Donald . Schindler , 162

There are multiple reasons where the availability of secondary data makes primary researches unnecessary which are , if the specific area selected for study by the researcher is well investigated , if secondary data is effectively answering the research questions that the research is addressing or if the secondary data hasn 't become obsolete can be used in coming years , then again conducting primary research is unnecessary will be just a waste of resources

Difference of Primary Secondary Research Primary Research Secondary Research

Research from scratch Figures findings...