Marketing Evolution Forecast

Marketing Evolution Forecast

Nissan Motor Company Ltd

Introduction

Nissan motor company is a famous car manufacturing company that is recognized in the manufacture of Nissan type of cares . It is one of the largest car manufacturing companies in the world

Why demand and sales volume for a specific region are important when planning marketing strategies

Cost allocation

Marketing is a costly affair and as such its planning is quite essential . Some geographical regions demand more of the Nissan Motor cars than others . The essence of marketing is to create

awareness of the existence and benefit of any commodity . Demand sales volume is therefore an important phenomenon when marketing as more costs will be allocated to geographical areas with low demand and poor sales volume . For areas when the demand and subsequent sales of the Nissan cars is considerably high , the firm need not pour lot of resources for the purpose of marketing

Demand

When an analysis is carried out on demand in terms of classes of customers or age , it will help the organization in knowing the marketing methodologies to apply . If the Nissan cars are mostly used by young people , then marketing will also be done by young people and be carried in a manner to capture the attention of young people . The same applies when it is found out that it is elderly people who demand the cars more oftenly . Then the marketing would have to be strategize in away to accommodate them

Product differentiation

Forecasting demand and sales volume provides a useful pattern of purchase by customers . When this is further stratified , it is possible to identify how the sales differed across different products . The same product 's demand might change due to product differentiation . Product packaging will then be strategized in a way to conform with what customers require more

Forecasts on where the industry will go in the future

For the past 20 years the sales of Nissan Motor Company have increased by about 20 . This is due to intense auto - advertising campaigns . It is believed that the company will in the near future engulf the entire global market because of the awareness caused through better improved marketing strategies . It has also been forecasted that the industry will in future be the market leaders

Intelligent rationale as to why think this way

This is because of extensive and hi - tech marketing . It is also because of the fact that many customers would be reached . Lastly , other companies are likely to be overshadowed by the Nissan Motor Company thus leaving it as almost monopolistic firms

Forecast on how the state of industry will change over the course of the foreseeable future

Initially the company advertised its fleet of vehicles through the audio - visual media only i .e . through the radios and television . This was found not to be satisfactory and convincing on the customers . Then came the marketing through the company journals being circulated in offices and other working places for all and sundry to...