The Marketing Environment

The Marketing Environment of Google Google has been one of the key and primary leaders in the industry of the World Wide Web and in the dissemination of vital information throughout the different parts of the planet by making electronic information easily reached and functional . With this monumental task , it is expected that the external environment of Google will share a relative fraction in the development and actions of the company as a form of internal response directed both inwards and outwards in response to these external environmental changes

In to

achieve this end , we are to put into context the environmental forces by critically analyzing the five forces that bring about relative effects on the structure and the perceived performance of Google

First of these five forces is the competitive force ' in the industry towards Google which generally stiffens and increases the degree of competition among the competitors . While it may be probable that Google has the capacity to remain atop the hierarchy in the industry , there still remains the possibility that the entire industry will be affected by the introduction of new competitors . This is taken from the idea that new contenders will eventually dull the market and , hence , lower overall performance of the industry thereby affecting Google in the process

For example , the introduction of Hog Search , WiseNut , and DMOZ just to name a few have dilated the concentration of search engine users from Google to a wider field of choices , loosening the strength of the market in the process . The continued rise in the number of systems similar to that of Google will further divide the attention of the users thereby creating a dulling effect not only on Google but to the whole industry

The intensity of the rivalry among competitors ' determines as well the overall performance of Google for the reason that the electronic and internet industry is filled with numerous competitors which suggests that the volume of rivalry is indeed high . With a stiff rivalry in the electronic market , the tendency of the companies like Google is to provide better measures to attract more users and establish and preserve a reputable name . Hence , the difficulty with the intensity of rivalry rests on Google 's capability to adapt to these circumstances

The second force refers to economic forces ' which reflects on the high number of both suppliers and buyers in the industry where Google belongs . The strength of Google to supply for the demand of information and searches from users depends on the proportional value or strength of the number of demands from users as well as from the number of competitors in the market . Thus , by having a huge number of contenders in the market , the bargaining capabilities of Google will decrease proportionally and that the opposite is true as well

The third force refers to cultural and social forces ' which relates the idea that , with the rise in the number of both significant and less significant players in the electronic industry brought...