The Marketing Environment

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Table of content Page

1 .0 Executive summary .2

2 .0 Analysis of political environment .3

2 .1 The Labour Party .4

2 .2 The Tory Party .5

2 .3 The Liberal Democratic Party .7

3 .0 Expansion of European Union .9

4 .0 War against terrorism .11

5 .0 SWOT Analysis .12

1 .0 Executive summary

The marketing environment is a term used in marketing to define all the forces

outside the marketing which affects market planning as well as market management . In our organization , marketing environment surrounds and impacts upon performance of our products as well as attaining projected targets in the market place . The market environment comprises of the entire external factor as well as issues which directly or indirectly affect and impacts on the decision and performance of our organization

For purpose of marketing our company 's products , it is important to use various marketing models defining environment which are divided into micro environment and macro environment . Micro environment emanate from the day to day influences in our organization marketing activities as a result of unpredictable consumers , suppliers , distributors ' and competitors ' activities since our organization may be not able to control them . This environment influences or organisation directly as it describes the relation of our firm and the thrust that control this relationship at our organisation local level

Macro environment involves influences which are broader than day to day influence in our business and in it carries a more intermittent effect in our organisation 's marketing activities . Macro environment involves influences from factors such as politics , economics social trends and law and as well as technology . All these factors are associated with asserting influence to our marketing activities and in the same time our organization lacking direct control against them . For example our organisation has no influence to the law and political environment change of culture , economics and technology ruling where we are operating in

Our company 's marketing planning and management are greatly shaped by different changes in the market environment . These changes in them carry opportunities and threats for our organisation affecting our ability to serve our consumers

2 .0 Analysis of political environment

Political environment makes an important aspect in the planning and making decision pertaining the marketing of our products . It comprise aspect like the law of the land , government agencies , influence from different political parties policies among many others . It is important for our organisation to be aware of various restrictions and influence emanating from the political influence . This is because some products in the market are regulated by law making it important for us first analyse the product our company is dealing with for the purpose of planning and managing the market

Different political parties have different policies which may affect the stability of the political environment in the place where our firm is operating in . Different policies dictates and influence the law that regulate our taxes an aspect which influence planning of marketing especially...