Paper Topic:

Marketing Competitor Analysis (Cyworld)

br US market . It also had the greatest appeal among the youth of all the social networking sites in the US ( Peng , 2008 ,

.147 .the site was so huge that it had acquired a cultural phenomenon , with a subscriber base of around 106million , four times that of Cyworld . The company 's tremendous success was attributed to good blend of personal home pages user-generated contents and social networking in a unique way . The content pro of MySpace consisted of multimedia , blurbs , blogs , and a well designed Friend Space as well as pro customization

(Schonfeld 2006

Like Cyworld , MySpace was ready to pursue a global strategy after almost saturating its home (US ) market . In addition , MySpace 's target demographics were broader than those of Cyworld , which initially targeted the age group of 16-24 . MySpace 's users who were 35 and over constituted 40 of the offered more technologically advanced tools than Cyworld . Its adopted business model was adverting as opposed to Cyworld 's commerce model This model was advantageous to MySpace because the use of all the contents in the site was absolutely free , whereas Cyworld sold acorns to users for personalising their homepages

Cyworld 's ' opportunities

Although the US market is saturated with social networking sites , there is still room for the company to curve for itself a niche in the form of the unconquered frontiers , that is the demographics that have been found to be uncovered by the social networking sites , which comprise about 30 of the US population (Schonfeld , 2006 . In addition , the company can tap into the other established sites markets by proving services that seek to fill in the gap left by the sites in terms of user discontent with the said companies ' site contents

Cyworld challenges , weaknesses , and threats

The largest challenge that Cyworld faced in...

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