Marketing Comminication

MARKETING COMMUNICATION TECHNIQUES USED IN NOKIA CORPORATION

INTRODUCTION

Marketing is the aspect of venturing out in pursuit of introducing a new product into the market . This entails many things . One is carrying out market research in to find out what the clients really need . This is followed with assessment of the out come to check there viability Upon confirmation of viability , the company then proceeds to produce the product , and then sells the idea to the market through various ways of advertisements and awareness

Marketing has many activities that support it

. One of them is marketing channels which can be online or offline . Online marketing channels include pay check per clicks , emails

internet TV , podcast , search engine optimizations and blog sites among others . The offline include print media , radios , public relations televisions , industry relations billboards and mail s among others All these styles are viable but at under various scenarios . Integrated marketing communications is therefore required to help in the planning process to help select the best move towards this desired end

The sample company in this report is called Nokia corporations , which is a telecommunication company . The company has many products in the market , but the product to be investigated in this report is a mobile phone variety called N96 model (Nokia , 2007 . This targets mainly the Europe market and it is bound to spread with time to the rest of the world

The report begins with the analysis of Nokia Corporation , the market of target and the trends in the market . Various competitors are then analyzed in the report , followed by the analysis of marketing trends that occur in the environment . Of all the marketing styles , Nokia 's best format is then selected . The advantages and disadvantages of each marketing strategy are considered in pursuit for the best method to be used . Many marketing styles are I use . A thorough check should be done on each of them . This is the essence of this report . Its main aim is to help in selecting the most effective way of marketing communication

LITERATURE REVIEW

Background information on Nokia Corporation

Nokia is a multinational company is the company taken as a sample in this report . It 's headquarter is in Finland in Europe . The company was formed many years back in 1865 as a wood pulp mill . From such a humble background , the company has grown to the multinational that it is today (Nokia 2008 . The first site of establishment was on the banks of the Tammerkoski rapids in the town of Tampere , in south-western Finland . The company was later relocated to the town of Nokia next to the Nokianvirta River , which had better resources for hydropower production . That is where the company got the name that it still uses today

Any business venture begins with provision of one item in the market and this is bound to change with more exploits in the market . This is the same tend that Nokia followed . With time , more opportunities were exploited . At...