Marketing Case Study

Marketing Case Study

Statement of the Problem

Based from the study that has been made , one of the problems that the team identified was the difficulty in the entry of the company in the international market . Many factors are being considered as the cause of having some hard time in introducing the product into the international market like the manner of distributing the product . It was said in the case that the there are places around the world wherein Breath Right strips was being displayed at in places that cannot be seen

by the consumers together with other OTC drugs like in Italy . This only means that in to for the product to be sold to the target customers the company has to conduct in store advertising in to inform the consumers about their product . Problems like that must be given out solution as soon as possible in for the company not to incur losses

Summary of the Facts

Breath Right strips were invented by Bruce Johnson for his nasal congestion . He was able to develop the said product by using clips or straws to keep his nasal passages open when sleeping at night Johnson then introduces Breath Right strips to CNS Inc which manage the introduction of the product into the market . Through the help of Breath Right strips , CNS were able to grow impressively since the product make a big hit especially for the sports lovers and others suffering from nasal congestion

After the sustainable growth that CNS Inc has been experiencing , its marketing team launched the product into the international market . It was a tough and labor extensive during the first stage of their entry into the international market since they have to start from scratch With this , they arrive into a strategy wherein they have to make partnerships into local companies in to ease the barriers into their entry . With partnership , CNS don 't have to invest too much in their entry into foreign market since they could now use the resources of their partners to distribute , market and produce Breath Right strips like distribution channels , machineries and connections

Analysis

The strategy of CNS making partnership into various local companies is indeed effective . The effect can clearly be seen in the increasing growth rate of the company for the past years from the day that they present Breath Right strips into the market

With regards to the marketing strategy that they are currently being used , I can say that they should include the government as another agent from the factors that they are being considered in studying the possibility of market opportunity . For instance , the rate of taxes being imposed into foreign investors just like CNS can be easily increased for them to generate more tax collections . In other words , CNS must consider the long term contract ' with the government of the market they are planning to enter in not to be exploited by those bad authorities or it could...