Marketing and Advertising

[Marketing and Advertising]

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Marketing and Advertising

Many businesses these days are seeking to cut their redundant costs and expenses through several ways including laying-off employees , changing organizational structure , and implementing modern supply chain and technological methods . Some businesses are started solely on the internet , whereas , some change their physical format to online based one thanks to the technological advances . The paper would discuss how the companies bridge the gap between their physical state and e-business state with the help

of 3 levels of e-business architectural model

The businesses that want to change their format and want to go online as in the case here a Shoe Store wants to , then it should consider some of the significant changes that would be required . The three levels of e-business architecture model are enterprise level , functional level and operation level . Starting from the first one , the shoe store would have to consider the ways of collaboration with the customers by taking care of customer-facing processes such as , methods of marketing , sales CRM , and customer contracts . Moreover supply collaboration is also necessary that includes supply chain management , procurement , and product development (MetalPass , 2002 . Therefore , the shoe store would have to select a place where the entire inventory would be stored and supplied to the customers on their orders . A proper website must be made where the customers would login , would see all the product lines and variants , order from there , and pay online

The sales would be...