Paper Topic:

Marketing

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INSTITUTION : XXXXXXX

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INSTRUCTOR : XXXXXX

DATE : XXXXXX

INTRODUCTION

Marketing is often described as the process that entails the placing of advertisements to create awareness of the product in the market However , marketing entails a much more than informing the customer about the products presence in the market . Micro marketing refers to the process of selling the company 's products to specifically achieve the company 's goals . This form of marketing is centered on the achievement of the objectives of the company . Macro-marketing on the

other hand encompasses the whole society while conducting the marketing activity This form of marketing views the marketing as a social process (Sandhusen 2000 , p127-9 . It involves the production of goods and ensuring their presence in the market thus satisfying the society Marketing can therefore be defined as the process of achieving organizations goals by selling their products and ensuring their delivery to the final consumer CONCEPT AND PROCESS OF MARKETING

A marketing oriented organization is defined by its focus on the consumer . These organizations are customer centered and go to all lengths to ensure the satisfaction of the customers . Market oriented organizations also reduce costs of their products by doing away with costs that do not add value to the customer . The organizations usually maintain strong relationships with their customers through the offering of after sale services and warranties . The marketing oriented company conducts market analysis regularly to identify opportunities and new markets which it can satisfy . They always find new...

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