Marketing- Apple

Introduction

Apple Inc . is Nasdaq listed , an American multinational corporation which was established on April 1 , 1976 with its headquarters at Cupertino California . In the initial days Apple Inc . was named as Apple Computer Inc , which was renamed as Apple Inc , on January 9 , 2007 . The name change was followed by company 's launch of new iphone , smartphone and Apple TV digital video system . The company 's major activity is to manufacture personal computers , portable media players , mobile phones computer software , computer hardware and hardware accessories . The company has 20 ,000

employees which includes both permanent and temporary workers all over the world . As on September 29 , 2007 Apple sales were recorded at US 24 .01 billion . Apple maintains a distinct reputation in manufacturing and marketing activities of its consumer electronics as well in computer products , which are particularly in great demand especially in United States . The company has 194 retail stores in United States and more number of retail stores in United Kingdom , Japan Canada and Italy apart from online stores for sale of hardware and software products . In May 2007 , Apple share price crossed US 100 mark and as on date the share price is quoted at 174 .00 . Apple continuous success is due to its investment in R D which has increased from US 446 million (2002 ) to US 712 million in 2006 . The key personnel behind the driving success of Apple are , CEO and Director , Steven

(Steve ) Jobs COO , Timothy D (Tim ) Cook , SVP and CFO Peter Oppenheimer

Some of the biggest advantages for Apple are , first and foremost , a three decade of service in electronics , strong global consumer market R D facility , Apple intelligentsia and huge advertising campaign with soft touch , which is why global consumer can never take off eye from Apple product and instead stands even in a queue line to purchase Apple ipod or Apple smartphone

Major products of Apple Inc are Macintosh personal computer , Mac OS X operating system , iLife suite of multimedia and creativity software Final Cut Studio , a suite of professional audio-and film-industry software products . In entertainment sector , mobile phones and portable media player have a vast global network of sale both in retail stores as well in online stores . Online store of Apple provides links for each segment of product viz , Mac book , Mac mini , iMac , Mac Pro and Mac games . Each category of product displays the relevant image and price enabling buyers to easily find out specifications and in case if it is meeting the requirement of buyer , a purchase is made through Internet Similarly for iPod and iPhone , each page link contains a complete set of information about the product , even details technical specifications and price and provision to select and purchase . In iPod section , the price begins as low as 79 .00 and various colors with classic names which eases the interest of buyer to choose a particular model and purchase . There is so much attention and care that is given to customer by...