Market Strategy Plan for Immigrant Service in hamilton of Canada

Running Head : Marketing strategy plan for immigrants service in Hamilton Canada

Marketing strategy plan for immigrants service in Hamilton Canada (Your Name (Your School

Marketing strategy plan for immigrants service in Hamilton Canada

Maple Plus Immigrant Consultant Centre

Company overview

Maple Plus Immigrant Consultant Centre is one of the leading consultant institution in the world recognized for its valuable services . It 's located in Canada in a serene and quiet environment suitable for business . Its main aim is to provide quality , relevant and affordable information to people , mostly students applying

for academic registration and people who wish to extend their academic studies . In addition , it provides services to people with skilled labor seeking jobs as immigrants within Canada , business investors from other countries as well as working class people willing to extend their working permits More over , it helps in the certification and proofing of the necessary documents required in Canada . Further , it aids in registering companies and businesses within Canada . It also provides translation services for other languages to Canadian English or the vise versa

It 's continuously introducing new concepts to its services provision to tap the increasing demands of students and business people in the world such as the introduction of online application programs that will offer more and quick services at affordable rates

EXECUTIVE SUMMARY

Objectives

The following are the marketing objectives for the marketing plan strategy

To introduce the services successfully in the Chinese market within a period of 6 months

To ensure that there is a high level of awareness of the presence to immigrants Consultant Company and the services it offers in the Chinese market by using effective marketing strategies

To put in place a wide range of marketing strategies available in the Chinese market including e-commerce strategies to ensure that there is overall growth of the product in the market

To acquire the highest percentage of the market segment within period of 3 years from the introduction of the brand in the market

Products

This marketing plan is looking to market a consultant company services to the Chinese population . The introduction of this brand in the market is based on an extensive research that was carried out in the Canadian market which shows that there is a high demand for consultative services from the Chinese people seeking education as well as business opportunities in Canada

Projected Outcomes

The following are the expected outcomes of the marketing efforts : One of the most important expected outcomes of this project is a successful introduction of the company 's services to the market and increase product portfolio . Apart from successfully introducing of the product in the market within a projected period , it is also expected that the marketing efforts will lead to increased financial performance of the company . This will be the short term expected outcomes of the market . It is expected the product will have acquired a large market segment of the Chinese population in the market . On the long term , it is expected that...