Market Screening for Final Project

Running Head : MARKET SCREENING FOR KENYA

Market Screening For Kenya (Your Name (Your School

MARKET SCREENING FOR KENYA

Kenya is the most developed country in the Eastern Africa region . The country has experienced a long period of political stability and is strategically located to venture in the region . It is the center for commercial and diplomatic activities in the Eastern African region (Jakubowski , 1997 . Kenya is an ideal destination for any company wishing to establish an ICT related business not only in the country but also in the whole of Eastern African

region . There is a high need potential for ICT related goods . With a high number of educated people there is a high rate of adoption of technology making it an ideal market for ICT goods and services . The strength of the country lies in its highly educated human resource , natural geography like the port of Mombasa which serves the whole region , and the strategic location to access the whole region . The country has been registering a high rate of economic growth which stood at 7 in 2007 with substantial development in the infrastructure (U .S government , 2008 . On market structure , Kenya is a capitalist states practicing free market . There are few government restrictions on imports although there are some products like agricultural products which are taxed in to protect infant industry . The demand for ICT related goods and services like mobile phones have continued to grow at a rapid rate owing to government removal of important duties...