Paper Topic:

Market Mix

Running Head : MARKETING MIX

Marketing Mix

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Marketing mix is a group of tools used by marketers to reach and satisfy the consumer 's needs as well as to stay ahead in the competitive business world . It is made up of four pieces namely the product , price place and promotion (Churchill , Gilbert A , and Peter , Paul J . 1995 Kotler , Philip , and Armstrong , Gary (1993 ) define the 4 Ps of marketing as follows : Product is the objects or services that are mass produced or

manufactured on a large scale for specific volume of units . Price is the amount that the consumer pays for a product and is based on market share , competition , product identity and customers perceived value Place is the location where the product can be purchased and also includes distribution channels . Promotion involves communication used by the marketer to encourage the consumer to purchase . Qualified use of the marketing mix can help the management of any business organization to evaluate their position and make the right decisions in ensuring that those organizations continue to meet the needs of their customers in the particular field . This examines how different companies have utilized the marketing mix to ensure that they remain competitive in the ever changing business environment

Kodak film 's marketing mix involves how their products are developed up to delivery to the final customer or consumer . On the product O 'Donoghne , John (1999 ) posits that Kodak has introduced the new Kodak spotless printing solution version 2 .0 . It is also planning to launch four innovative desktop scanners . It has as well developed the world 's smallest 10x optical zoom digital camera . Kodak 's prices are inline with their current competition and thus customers are able to purchase its products . Kodak is set to increase prices for consumer and professional photographic s and does not anticipate any drop in sales volumes For place , Kodak films are available in their many sales outlets all over the world . Promotion for Kodak films is achieved through advertising in the mass media . It is also sponsors special events as a means of public relations . Promotion is also being done through films movies like the pirates of the Caribbean : dead man 's chest with free tickets to the film being given to those who purchase a specific quantity of Kodak films . Tradeshows and exhibition participation is also contributing to the promotion of Kodak films . In place - Kodak has signed a contract with Med Assets Supply Chain Systems

For Beny Jerry 's ice cream new flavors of ice cream have been introduced a good example apple crumble as products . Brands made by linking products with emotions , images and values and thus the product have desirable features in the eyes of the customer . The products are distributed in most parts of the country i .e . US where the company is situated . Retail outlets are opened in many parts of the country so as to ensure availability at all times . Advertising is done...

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