Marekting Plan for a healt care organization

PREMIER HEALTH AND FITNESS CENTER

EXECUTUVE SUMMARAY

The marketing plan of the Premier Health and Fitness Center which is affiliated with the South City Hospital , located in Pittsburgh , will concentrate basically on four areas i .e . Organization , Research Creativity process and Control . The area concerning Organization will consist of basically the establishments of marketing goals and objective . The second area will include the details of the historical trends etc . the creativity process includes developing strategies and tactics , the fourth area is the control in which we will develop an

effective control system . Our marketing plan will concentrate basically on the first two areas and the product and the services and the target market . We will be developing different plans or missions that will aim for different organizations or agencies . The organizational and marketing plan will provide a base from which specific marketing goals and objective can be developed . Our basic objective will be to provide better service and facilities to our existing clients and also to attract more and more clients on the basis of these facilities . Some of our new facilities include

Patient Library

Patient and Family resource Center

Interpreting services and translators

Faith related /Spiritual Services

Beauty Services

These are new additional services that would be offered in The South City Hospital and besides that we are in procedure of adding new rooms and labs for our hospital we are increasing the capacity of the ICU and building a Lab Care System All these new services will help us attract the attention of people of all races and religion and this might be possible because of two of the above listed services i .e . Spiritual Services and interpreting services This would prove beneficial for us in acquiring a vast market of clients for the hospital

The purpose of this marketing plan is to help evaluate our facilities existing market value , to identify the parts of the marketplace that should be served , to create a position within the community in which we are serving i .e . to create a goodwill and lastly to improve the financial viability of Premier Health and Fitness Center

PRODUCT /SERVICE INTRODUCTION AND TARGET MARKET

The reason of the creation of Premier Health and Fitness Center was to provide a client with an environment that a hospital cannot possibly provide . This was the reason that this center was created i .e . to provide you with an environment where he can relax entirely and at the same time be cured . We selected our services by viewing what hospitals don 't provide and on that basis we selected our environment and the services . The center is 6-acre of lush green area with numerous trees it has a spa , an indoor swimming pool with personal trainers , a gym and a massage facility . In addition to that our staff includes trained fitness and health professionals so you could enjoy both fitness and health services . In addition to an indoor swimming pool we also provide you with an indoor volleyball...