Managing Information Systems

Running Head : Managing Information Systems

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A website is an online business card and it directly reflects on the business . With this in mind , it is imperative that the website makes a good first impression so as to attract and maintain clients . The three main problems that have been identified in the website in question are a non-user friendly interface , a complicated navigation scheme and poor customer access security

The non-user friendly interface has an effect of making the business look like a

mediocre setup lacking professionalism and may thus not have ability to deliver quality services . This acts as a deterrent to potential customers . To curb this problem , the color scheme of the site needs to be revised so as to make it more appealing . At the same time material on the web pages needs to be more spread out with a plain background to maintain comfort for the eyes and mind

The navigation scheme in the website is complicated and as a result it is quite a frustrating exercise trying to find information on the website . The existence of too many options , sub options and links on the pages is confusing and results in customers taking too long to access the required information . Online business does not support such loss of time and as such , the business is loosing customers to other businesses with quicker access options on their websites . To overcome this problem the website must be redesigned to incorporate consistency whereby the...