Managerial role in Internet Sales Industry

Managerial Role in Internet Sales Industry

A significant transition , witnessed by business executives towards the end of the past century was the excessive use of Information Technology IT , used as a lever for achieving competitive advantage along with the emergence of the E-everything phenomenon . While some researches dismiss the relationship between information technology and competitive advantage , others see it as a recipe for success in today 's dynamic business world

The internet sales industry has evolved tremendously in the past few years . Before we go in the details of management of

business in the internet and the challenges and opportunities that come with it , we need to have a fair idea of Electronic Commerce or E commerce a simple word whose meaning has been changed over the past 30 years and it has been turned into the buzz word for businesses today

In essence Ecommerce is all about doing our business online , either as integration to your traditional way of doing business or setting up the entire business on the internet . One misconception that most people have about ecommerce and which needs to be cleared out is that E commerce not only includes online stores that one can shop from , but the term E commerce inculcates all activities that involve money whether its buying clothes over the internet or paying via credit cards or even paying your utility bills online

In the early years of a large amount of electronic commerce was restricted to virtual items which included access to...