Paper Topic:

Management

International Strategic Management : A Case of Vodafone Group PLC

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International Strategic Management : A Case of Vodafone Group PLC

Summary

Vodafone Group Plc is the world 's leading International mobile telecommunications Group , with a major presence in Europe , the Middle East , Africa , Asia Pacific and the United States through the Company 's subsidiary undertakings , joint ventures , associated undertakings and investments . Vodafone Group 's main business is to enrich their customers ' lives by enabling them to communicate in an increasingly connected world . They provide a

range of voice and data mobile telecommunications services , which includes text messages , picture messages and other data services . Customers have voted with their phones to make Vodafone Group the world 's leading wireless phone services provider with nearly 250 million customers (Vodafone 2008

Vodafone has implemented many strategies which led it to being one of the largest mobile telecommunications company in the world , and many of these strategies were implemented successfully , but that doesn 't mean that Vodafone hadn 't returned back and adjusted some strategies Generally , Vodafone 's strategy was based on five core strategic objectives : Revenue stimulation and cost reduction in Europe Innovate and deliver on our customers ' growth in emerging markets Actively manage our portfolio to maximise returns Align capital structure and shareholder returns policy to strategy (Vodafone 2007

The aim of this report is to analyse the extent to which this company has built multidimensional capabilities suitable for global competition It will discuss the company 's points of vulnerability and present recommendations for change . The purpose of this analysis is to outline the current position of Vodafone and the strategy followed by it , in the mobile telecommunications industry . In , to achieve this task an examination will be done regarding the external and internal environment of the company , its strategic direction , and its strategy issues regarding Indian market entry

Company Background

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc at this time it was known as Racal Telecom Limited . Vodafone first launched in the UK with the first national UK network on 1 January 1985 and since then have expanded from their UK base market by taking over or being in partnerships with other telecommunication companies around the world (MCB 2003 . They operate in 27 different across 5 continents (Vodafone 2007

Here are few high points of Vodafone 's history (Vodafone 2007 1990 : Vodafone 's customer base reached 0 .5 million 1993 : Vodafone Group International is formed to acquire licences and supervise overseas interests 1996 : Vodafone is the first network operator in the UK to launch a Pre-Pay analogue package 1999 : Vodafone completed its purchase of AirTouch Communications , Inc and changed its name to Vodafone AirTouch plc 2000 : Reverts to its former name , Vodafone Group Plc 2005 : Launch of Vodafone Simply , a new easy-to-use service for customers who want to use voice and text services with minimum complexity 2006 : Announces the biggest loss in British corporate history ?14 .9 billion ) and plans to cut 400...

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