Paper Topic:

Management case study

Answering Question Number One

Go Ahead Enterprises started as a company and made itself famous through its unique metal toys . The company was able to establish a national reputation for their product . Its strength lies in having a manufacturing plant which produces the toys . However , as competition intensified , the company thinkers decided to overhaul the system and to go for more profit

This re-invention of the company was successful but only for a time The atmosphere changed and soon the company found itself wondering where to start again . Go Ahead Enterprises

evolved from a manufacturing organization into a marketing one . This made the significant over-turn of the company , which sadly , was an unforeseen suicidal path

The company reduced its number of employees and moved to the city where it could market toys . It has stopped manufacturing its own metal toys It sold its manufacturing plant . This decision was a critical one since the company never realized its important resource- the plant itself

Having a manufacturing plant is one key for sustainability . Plus , the company is sure that each metal toy manufactured is at its best . Quality is assured . The demands or s for the products can be handled easily since Go Ahead Enterprises supervises its own operation . Selling the manufacturing plant was an unwise move

Losing a great deal number of people is also critical since they are the company 's best asset . Letting go of competent and trained staff or employees is a loss to the company , too . People are one great resource that brings additional investments and profit . However , cutting knowledgeable and skilled employees off from the company may also result to downfall

The company 's big bosses ' decision to source instead of manufacturing its own metal toys became a major disappointment in the long run . Go Ahead Enterprises created a niche for itself in the market . Changing the position of that niche affects the company . What Go Ahead Enterprises did was to create another niche for itself by turning into a marketing company . It used to produce metal toys under its brand name . But since the big bosses decided to make a complete overhaul , the company lost its niche as the manufacturer of metal toys

The company leaders ' decision was enough to ruin the company unintentionally . On organisational level , they have induced the change What they failed to see is the long-term effect of that decision . They saw profits coming in like never before . But an initial success is not a guarantee of future sustainability and growth . The company leaders never saw that right and noble decisions may sometime lead to a bitter path They should have seen the consequences first before jumping to conclusion and endanger the company 's growth , position in the market and quality of products

On the other hand , environmental factors do play a big part Globalization floods the market with cheap products . This resulted to steeping competition and fight for consumers ' favor . Globalization made the market more diversified with more choices and...

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