Management Policy and strategy

Management Policy and strategy

2008

Management Policy and strategy

Introduction

The convergence of digital technologies including television , telephony and computers has stimulated the reach of the innovations of the Internet that grew from inter-university computer networks in United States . Furthermore , the growing popularity in those multimedia services , in fact , has increased the demand for Internet bandwidth

The matured communications and internet technologies have spawn a new model of the world 's economy , bless economy . The terminology refers to the existence of cross-nations or even cross-continents trade commerce , and

other economics process . In internet era , companies need to remember that the Web is inherently global - when a company launches a Web site since it is accessible by a worldwide audience

In today 's internet era , the global network like internet becomes the key driver behind the development of social network websites . They include the popular Friendster ( HYPERLINK "http /www .friendster .com www .friendster .com , My Space ( HYPERLINK "http /www .myspace .com www .myspace .com , and the continually growing Facebook ( HYPERLINK "http /www .facebook .com " www .facebook .com . Concerning the social networks websites , this will discuss about the phenomena of Facebook , a social network at college

History and Development

Mark Zuckerberg discovered Facebook in 2004 , using an initial investment of US 500 ,000 . In later days , partners chip-in millions more , even though in the fiscal year 2005 the company reported a net loss of 3 .63 million . Facebook was originally a software-networking website dedicated and restricted only for Harvard College students . The website receives enormous attention from college students and only one month from its launch , half of the Harvard college students were registered on the service . The website then expanded to Stanford , Columbia , Yale and various other Universities in the United States (Philips , 2007

The company then launched a high school version of its service requiring invitations before people could join the network , but the idea lasted only for 15 days before Zuckerberg changed the policy into allowing anyone to join . In the end of 2005 , more than 2 ,000 colleges and 25 ,000 high schools in the United States , Canada and United Kingdom had networks registered on Facebook . In the later part of 2006 , Facebook became open to the public . After the website has been opened to the public , its number grew even further to include offices and companies around the world

Strategy

There are several different perspectives regarding the causes of Facebook 's strategic methods . Most of them however , agreed that Facebook 's success was based on the simplest and most effective marketing tool , which is word-of-mouth . Taking advantage of the social nature of human beings , it is appropriate for Facebook to focus its business marketing strategy simply by getting people to talk to other people about their products and services . Others however , believed that Facebook 's success is built from its unique offering of services and from a series of fortunate or supportive events . In the following subchapters , I will describe features of the website and the...