Management Policy and Strategy

Running head : MANAGEMENT POLICY AND STRATEGY

Management Policy and Strategy

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Introduction

This will dwell on the management policy and strategy of an airline company (Southwest Airlines ) that has been in the industry for a long period of time . This seeks to provide a clear understanding on the business strategy and management policy , which the company is implementing in their entire business operation

Therefore , the following will be discussed

History of Southwest Airlines

Strategies of the firm

Statement

of Mission and Vision

Brief assessment of the organization

Design Management Strategic plan

Moreover , with the use of all these information about the Southwest Airlines , this will work to formulate new recommendation in management policy and strateg plan that were to use in a span of three to five years for the company operation

History of Southwest Airlines

Southwest Airline is one of the most successful airline companies that have been a provider of quality air transportation services for trippers ' world wide ( We Weren 't Just Airborne Yesterday ' n .d . In a sense , the Southwest Airlines is known for its fantastic customer service , which the entire firm believes that their customer is main reason of their uniqueness among any other leading airline companies ( We Weren 't Just Airborne Yesterday ' n .d

Technically , the Southwest Airlines had started as little local airline firm in Texas . Years have pass and the early small airline company in Texas is now one of the largest and strongest airline company in the entire United States ( We Weren 't Just Airborne Yesterday ' n .d . At present time , Southwest Airline now flies to 63 vast cities all around the country and transports an estimated 100 million travel passengers per year in a 3 ,300 daily routine ( We Weren 't Just Airborne Yesterday ' n .d

It has been 36 years have passed when both Rollin King and Herb Kelleher reunited and settle on to put up a profound type of Airline Company ( We Weren 't Just Airborne Yesterday ' n .d . Initially , they started with a single straightforward concept , which is to fly or transport their customers and passengers to their desired destination on time at the very least probable air fare under their unique as well as finest customer service ( We Weren 't Just Airborne Yesterday ' n .d

Mission and Vision of Southwest Airlines

According to Colleen Barrett - the current president of Southwest Airline , they believe that their Mission Statement is a significant piece of communication due to their belief that it communicates their vision as a company through their employee ( Collens Corner ' n .d Apart from just flying aircraft and transporting people or their customer to their desired destination , Southwest Airline focuses to implement their company Mission Statement and provide their passenger or customer a Corner ' n .d

The mission and vision statement of the entire Southwest Airlines is divided in two major subdivisions . The first subdivision of their Mission Statement depicts the dedication of Southwest Airlines to provide...