Paper Topic:

Management & The Organisation

Name of Student

Name of Professor

Name of Subject

Date

Management The Organization

1 . Introduction

This seeks to analyse and discuss the case study of Top to Toe , which is engaged in home selling . Focus is made on evaluating the company 's market strategy for expansion , while helping the company to set its SMART objectives on the basis of the company 's external and internal environment . It external environment is identified and explained in term of industry opportunities and threats that company is facing while its internal environment

is determined in terms of its strengths and weakness which are derived from an analysis of the case study . The result of the evaluation of the strategy of the company for expansion will be reflected in conclusion which should consider the industry opportunities and threat and company 's strengths and weakness in the formulation of the correct strategy . The strategy for the company must therefore attain the SMART objectives set while the corporate strategies must be translated into operational level and reduced them into guidelines is such a way that they must be understood the lowest level of management possible in terms of guidelines for implementation that will be formulated

2 . Questions and Answers

2 .1 . What is the market strategy of expansion of Top to Toe (2 points

Case facts say that Top-to-Toe 's strategy of expansion into home selling will involve managing and motivating a large team of part-time sales staff on a commission only salary . In addition , it is also provided that the company is also keen to address the pressure from investors and analysts

2 .2 . Formulate a possible (SMART ) objective to be met by the Top to Toe company as they apply the proposed strategy . You are allowed to use your creativity as you answer but try to be as realistic as possible . If your objective does not meet the `SMART ' requirements it will be considered wrong (2 points

SMART mean the objectives of the company must be specific measurable , attainable , realistic and time bound . If the said principle is applied for the company , the following should be its objectives

1 . To reach a revenue level of not less than 12 million on a per year basis and 1 million of a per month level for the year 2002

2 . To attain a net income level of 1 .2 million for the year of monthly net income not less than 200 ,0000

3 . To attain a revenue target of not less than 20 increase compared to the preceding year of a per annum basis for the next five years

4 . To attain net profit margin of at least 10 on a per month basis for the year 2002 and to continue attaining the same within the next five years

Net Profit margin is the ratio of net income in relation to revenue

To attain the first and the second objectives will set specific and measurable amounts of revenue and profit targets that must be met by...

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