MOTIVATION ACROSS CULTURE

RUNNING HEAD : Cross Cultural Motivation Management

Cross Cultural Motivation Management in the American University of Kuwait

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Abstract

Culture is an integral part of a person , and the culture that one is brought up in have a strong influence on his ambitions , ideals , values and attitudes . People from diverse racial backgrounds interact with one another based on one 's cultural influence . For a business to be successful in a multi-cultural environment , it is imperative that the

br uniqueness and differences of cultures are well understood . The study will be on the American University of Kuwait , a private university that promotes cultural sensitivity by making students and professors of diverse cultures interact in a harmonious environment . A survey questionnaire was distributed to 15 professors of different schools of education . It is believed that the sample size of 15 is adequate for the purpose of this report

Table of Contents

HYPERLINK \l "_Toc9 " Abstract PAGEREF _Toc9 \h 2 Table of Contents 3

Chapter 1 - Introduction HYPERLINK \l "_Toc1 " 4

1 .1 Introduction HYPERLINK \l "_Toc3 " 4

1 .2 Literature Review 5

1 .3 Research Objectives Aims 6

Chapter 2 - Motivation

2 .1 Types of Motivation . 6

2 .2 Process of Motivation 7

2 .3 Theories of Motivation 8

Chapter 3 - Culture

3 .1 Understanding Culture 12

3 .2 Components , determinants Characteristics of Culture 13

3 .3 Individualism Vs Collectivism 14

3 .4 Culture and Reason for conformity 16

Chapter 4

4 .1 Methodologies...