MKTmod5-SLP Microsoft

Running Head : Microsoft

MKTmod5-SLP Microsoft

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Microsoft Corporation is a company founded by Bill Gates and Paul Allen in 1975 . Since the time of its inception it has never been behind technology . Some of the products introduced by Microsoft used in our daily lives include Internet Explorer , Microsoft office 2007 etc . These products are of significant importance to the companies because they make the work less tiring and quick

This new product introduced by Microsoft called Enterprise Management Solution . This software is an

integrated product of different soft wares introduced by Microsoft which includes : Microsoft Project Professional coupled with Microsoft Project Server . There is a large demand for this type of software . Companies small or large work on many projects at a time . This software will stream line their work (Microsoft

Microsoft Corporation always involves in a unified global pricing strategy . For different countries they have always priced their products differently depending upon the economy of the country . Pricing for this product is how ever an important issue . Enterprise Management Solution is a unique product that is offered by Microsoft . The market is not competitive enough because the rival companies have yet not come up with such a solution . Also considering the fact that Microsoft has the largest market share of 90 approximately there is not enough threat of loosing market share with a high price . Another important advantage that Microsoft has is of its brand name which is trusted by everyone (Evers 2004

Enterprise Management software is a unique combination of integrated soft wares made by Microsoft . Given its Microsoft Windows compatibility high interactivity opportunities with other Microsoft applications recognizable GUI , and ease of use this product offers added incentives to any company that already relies on Microsoft technology to some degree (Microsoft

Today the companies exist in a multi project environment so they need a collaboration to manage all the projects at the same time . This software provides the functionality to manage the interdependencies of the various projects and the tasks involved

The new project management software provides a competitive edge over the other soft wares by the competitors like IBM , Oracle and Google . By introducing this software Microsoft Corporation has increased the technology gap between the products offered by the competitors . Small and large organizations will be attracted towards this software immediately as the experience of Microsoft products is very good

Considering all these facts Skim Pricing is not a wise choice because the company already has a 90 market share . Penetrating pricing is done to attract the customers from the competitors in this case it is not relevant . As there is not much competition for this software thus , below the market pricing can result in an under estimation and significant loss for the company

The pricing of the product can be done at Above-the-market or At-the-market level , the reason being the strong brand name Microsoft has , the unique features the product is providing and the strong market demand as the...