MKT501-CA-Pricing Strategies

Running Head : ABBREVIATED TITLE OF YOUR CHOICE (all caps

Segway Pricing Strategies Segway Pricing Strategies

Pricing strategy is an essential and intrinsic component of marketing strategy . There are numerous factors to consider which affects the overall performance of your product in market later on . To elaborate this concept , the pricing strategy of Segway Human Transporter is reviewed discussing relevant that affects the marketing and performance of Segway Human Transporter through the years , mentioning the discrepancies and relative corrections

The Advent of Segway

Segway , when first appeared in marketing campaigns

online in late 2001 by the name of Ginger or IT , had created tremendous market and media hype , arousing a curiosity in every mind about its identity , viability and mechanism . When it was revealed to the masses in Dec 2001 , it took the world by storm (Reuters , 2001 ) When it was launched exactly after a year , it appeared to be quite an appealing product , one of a kind , which has the advantage of capturing the market with appropriate marketing strategy (BBC , 2002

The Pricing Strategy of Segway Human Transporter

Target Market and Positioning

When target market and positioning of a product has been determined , the company 's strategy for all the marketing mix components is quite forthright . In the case of Segway the product was mass marketed . They mention about targeting the niche between pedestrians and drivers , but this accounts for a huge market . This product was bound to no age limits and was marketed throughout the world . General public...