MKT301 Mod 5 Case assignment

p Marketing Assignment

Using their online pricing grid evaluate the pricing of The Luggage Club within the USA : How might their prices have been set ? Identify the segments they might be serving and explain how you would evaluate how appropriate their prices are for them . Could their pricing be improved

The luggage club provides services of delivering luggage of travelers within USA and internationally as well . It guarantees safety and on time delivery of the luggage and other sports equipments such as skis , golf clubs , surfboards . It provides a hassle free and

convenient time for the traveling people to go about without the risk of lost luggage or delayed arrival of their luggage

The airlines along with checked bag fee are also charging the travelers on added baggage , sports items and overweight baggage . The charges result to a very large amount for travelers with heavy luggage . The luggage club ensures safer and a much more reliable delivery and also has a premium insurance . It charges its customers based on the weight size and the distance to be traveled for the delivery of the luggage or sports equipment . And the amount they charge also depends upon the charged (Lowy , 1

The prices may have been set considering the operational expenses incurred during delivery , wages of their employees , transportation costs which might vary with been considered a profit margin for every delivery set...